Hilton Hotels Corporation - Diversity Programs

UPCOMING EVENTS

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Marketing and Sales

Promoting brand relevancy within minority markets supports our objective of continuing to increase market share for all our brands

Retained minority-owned advertising agency to produce and place ads promoting several components of Hilton’s Diversity Initiatives
Placed Hilton Family advertising in numerous ethnic minority focused national publications such as: Hispanic Business, Hispanic Magazine, Ebony, Black Enterprise, Essence, Savoy; and local newspapers, such as La Opinion and El Diaro
Entered two-year commitment to sponsor Emmy winning weekly talk show, “Making it – Minority Success Stories™” which showcases emerging minority businesses
Executed Sales Team strategic initiatives to target the multicultural market
Implemented a Sales unit mentoring plan to promote the development and advancement of a diverse sales force
Formed relationships between members of our Sales Team and organizations whose initiatives are diversity focused.

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WHERE DIVERSITY WORKS

Hilton Hotels Corporation's Diversity Policies are established by the Corporation's Board of Directors with the direction of its Diversity Committee. (Click here for more details)

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HUMAN RESOURCES

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Results: Enhanced competitiveness through a workforce that reflects diversity of our hotel guests, appreciates uniqueness of each guest, and values contributions of all fellow team members.

PURCHASING

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Providing competitive minority and women-owned companies with increased access to our purchasing and supply activities is creating supplier relationships that reflect the diversity of the communities we serve, and helps ensure continuation of the most competitive marketplace for our purchases.

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